Top 5 reasons to hire a freelancer for your web project

Freelance or web agency, who should you choose?

Website creation, community management, SEO audits, management of sponsored links campaigns, etc... there are many reasons to be accompanied by a webmarketing consultant freelance digital marketing consultant. But at the start of a project, many professionals and individuals alike ask themselves the famous question: web agency or freelance?

Turning to a web agency is often a good solution, especially for large-scale projects requiring the involvement of various professionals: web developers, graphic designers, web designers... The cost of the project can therefore quickly soar.

That's why, depending on your needs, it's often more interesting and financially wise to call in a freelancer.

Here are the top 5 reasons to hire a webmarketing freelancer.

#1 - Cost

As we mentioned a moment ago, freelancers don't have the high operating costs that web agencies logically have. As a result, their hourly rates are generally lower, making them more competitive.

For the company wishing to outsource certain tasks to a freelancer, this avoids the need to create a full-time position for short-term assignments. As the freelancer's remuneration is the only expense, it's the ideal way to control the overall budget of your web project.  

#2 - Expertise

Another advantage of freelancing is that you can choose the skills you need for your project. Freelancers are specialized in their fields, and are obliged to keep abreast of new developments in their sector to remain at the cutting edge and as competitive as possible.

Faced with the digital challenges facing companies today, freelancers digital natives as they are often called, are best placed to meet these new needs, which didn't exist just a few years ago.

They've been immersed in the digital world since childhood, so they're a qualified workforce, ready to support you on specific missions that are crucial to the long-term success of your business.

#3 - Flexibility

Companies love the flexibility that freelancers offer by working together in "project mode". 

For a few days, a few weeks or a few months, they adapt perfectly to the duration of your project. They don't have fixed working hours, which means they can manage their schedules as closely as possible to meet your requirements.

Another positive point for the company is that there's no reason why you can't work with several freelancers at the same time. Although some companies offer to bring a freelancer to work on their premises for the duration of the project, to make exchanges between teams quicker and smoother, it's perfectly possible to call on a professional on the other side of the world without any constraints. No need for additional office space or equipment (supplies, PCs, etc.) - everything can be done remotely.

What's more, most freelancers use project management tools that make communication and feedback very easy between the various parties involved in the project.

#4 - Quality

When you call on a freelancer, you're calling on an entrepreneur. He manages his own clientele, accounting, communications, purchasing... not to mention his reputation!

Since word-of-mouth is so important, quality and complete customer satisfaction are his main objectives. So he'll do his utmost to meet your needs in the best possible way.

Quality of service and tight deadlines are two of the main reasons why more and more entrepreneurs are putting their trust in freelancers.

#5 - Fresh eyes

No one will deny that having one's "head in the sand" is not the best way to deal with certain issues or important business decisions. Lack of perspective can be compensated for by freelancers, who bring a fresh, outside view to the situation.

They won't simply be responding to a specific need, they'll be looking above all for a sincere, objective 360° vision. It's this global vision that will enable them to highlight areas for improvement that you may not have identified on your own within your organization.  


In France, the number of freelancers has grown by +126% in 10 years (Malt2017 study).


These are the reasons why, every year, more and more SMEs decide to entrust their projects to the more than 830,000 freelancers in our country. As thestudy by freelancing website Malt in 2017, this represents an increase of 126% over the last 10 years.

So, are you ready to try freelancing for your next web project? Don't hesitate to take a look at the list of different services I can offer as a freelancer. I'd be delighted to help!

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