One-page site vs. showcase site: what's the right choice for your company?
When it comes to creating a website for your business, a crucial choice has to be made: should you opt for a "one page" site or a classic (multi-page) showcase site? Each of these options has its own advantages and disadvantages, depending on the objectives and needs of your business. Here's a detailed comparison to help you make the right choice.
What is a "one page" site?
What is a classic showcase site?
Advantages and disadvantages of a one-page site
✅ Optimized user experience
- Smooth, intuitive navigation thanks to vertical scrolling.
- Streamlined design, ideal for mobiles.
- Loading time often faster than a multi-page site.
✅ Impactful, modern design
- Integrate dynamic animations and attention-grabbing transitions.
- Perfect for event sites, startups, or unique products.
✅ High conversion rate
Fewer distractions = better concentration on the main action (purchase, registration, contact).
✅ Easy, low-cost maintenance
Less content to manage, so faster, easier updating.
❌ Limitations in search engine optimization (SEO)
- A single URL reduces the possibility of targeting multiple keywords.
- It's hard to rank well on Google with little content.
❌ Lack of scalability
- Not suitable for growing sites (complicated to add new sections).
- If the information is too dense, there's a risk that the page will be too long and difficult to read.
Advantages and disadvantages of a classic showcase site
✅ Better SEO
- Ability to target multiple keywords with different pages.
- Better Google ranking thanks to a richer structure.
✅ Clear organization of information
- Each page is dedicated to a specific topic(home, services, blog, contact...).
- Better readability for users and greater depth of content.
✅ Suitable for evolving businesses
- Ideal for companies with several departments or products.
- Easier to add content (e.g., blogs, case studies, FAQs, etc.).
❌ More complex user experience
- Poorly thought-out navigation can be detrimental to visitor engagement.
- The customer journey must be well structured to avoid confusion.
❌ Heavier development and maintenance
- More pages to manage means longer creation times.
- More frequent maintenance and the need for regular updates.
What type of website should you choose for your business?
The choice between a "one page" site and a classic showcase site depends on several criteria:
👉 Opt for a one-page site if :
- You want smooth, fast navigation.
- You have little content to display.
- You're launching a unique product, an event, or a marketing campaign.
- You want visitors to convert quickly.
👉 Opt for a classic showcase site if :
- You have several services or products to present.
- You rely on SEO to attract organic traffic.
- Your site is destined to evolve with additional content.
- You want better organization of information.
Conclusion
A one-page site is ideal for direct, effective communication, especially for start-ups, freelancers or product launches. Conversely, a classic showcase site remains the best option for a company seeking to develop its visibility over the long term and improve its SEO.
📢 Need an optimized website? Contact us so that we can guide you through your project and choose the best solution for your needs!
Chairman & Co-founder, Epifyt SAS
A digital marketing specialist for several years, I created Epifyt in 2018 to help you develop your online visibility. I'd be delighted to discuss your project, so please don't hesitate to contact me or arrange a telephone appointment !