Specifications for your website creation or redesign project

The creation or redesign of a website is a crucial step in the communication strategy of a company or organization. To ensure that the website correctly reflects the company's brand image and values, as well as meeting users' needs, it's essential to create clear, detailed specifications.

The specification defines the project's objectives and expectations, as well as the functionalities and technical specifications required for its realization. It also clarifies time, budget and resource constraints. In other words, the specification is a reference document that ensures that all those involved in the project have a common understanding of the objectives and requirements.

Specifications are also an invaluable tool for communicating with the service providers who will be carrying out the project. It clarifies expectations and requirements, and ensures that the service provider fully understands the company's needs. This reduces the risk of misunderstandings and errors, and ensures effective collaboration between the various players involved in the project.

Please take a few minutes to fill in the form below and then :

  • You'll immediately receive a FREE email with your specifications in PDF format, which you can pass on to various service providers.

Form for creating specifications

Type of project - Step 1 of 14

Frequently asked questions

  1. A clear understanding of requirements: The specification is a precise and detailed communication of your needs and expectations for the website. It provides an overview of functionalities, objectives, target audience, desired design, etc. This helps the service provider understand your expectations and propose a solution that specifically meets them.

  2. Precise project estimates: Detailed specifications enable the service provider to more accurately assess the scope of the work and the resources required. This makes it easier to draw up an accurate estimate, and avoids surprises or budget overruns later on.

  3. More relevant proposals: By providing specifications, you enable service providers to better target their proposals. They can tailor their offer to your specific needs, providing you with details of their approach, expertise and skills relevant to your project.

  4. Reducing misunderstandings: A well-written specification minimizes misunderstandings and misinterpretations. It provides precise information on expected functionalities, deadlines, deliverables and so on. This avoids frustrations and subsequent disagreements between you and the service provider.

  5. More efficient project management: A specification provides a solid basis for project management. It defines milestones, milestones and deadlines. This facilitates coordination between you and the service provider, and enables you to monitor project progress more effectively.

  6. Avoid major revisions: By clearly detailing your expectations and including them in the specifications, you reduce the risk of major revisions and modifications later on. This saves time and minimizes additional costs.

  7. Guaranteeing final satisfaction: By providing precise specifications, you increase the chances that the end result will meet your expectations. The service provider will have a clear vision of what you want, and can do his utmost to meet your needs.

Better than an example, in just a few minutes you can generate a complete specification for your project! A document in PDF format that you can send directly to one or more service providers to obtain a detailed quotation for your project. 

We're making this tool available free of charge because we're convinced that it will help many people who want to create or redesign their website.

Unfortunately, this is a step that is often neglected in this type of project. Project owners don't necessarily have the time or experience to create a complete set of specifications. This can lead to misunderstandings and inaccurate estimates of the resources required for the project.

Whatever service provider you choose, providing them with clear, precise specifications will give you every chance of a successful project. It's a win-win situation!

A website specification is a document that details the needs, objectives, technical and functional specifications of the site to be created. It serves as the main guide for developers, designers and all stakeholders involved in the project. This document includes information on site structure, content, design, functionalities and technical constraints.

Drawing up specifications is crucial, as it clarifies the project's expectations and objectives. This helps to align all stakeholders with a common vision, avoiding misunderstandings and differing interpretations. A well-written specification also ensures that the project stays on track in terms of budget, timescale and scope, while serving as a benchmark against which progress and results can be measured.

A specification must include the following elements:

  • The site's objectives: why is the site being created and what are its main goals?
  • Target audience: who are the site's main users?
  • Desired functionalities: what are the essential functionalities that the site should offer?
  • Site structure: how will content be organized and presented?
  • Design: visual and aesthetic requirements, including graphic charters.
  • Content: type and volume of content to be integrated.
  • Technical constraints: specific requirements in terms of technology, compatibility and performance.
  • Budget: the financial resources allocated to the project.
  • Timeline: the schedule for the various stages of the project and delivery dates.

To draw up specifications :

  1. Describe the site's objectives clearly and precisely.
  2. Identify the needs and expectations of target users.
  3. Define required functionalities and technical specifications.
  4. Establish a detailed site structure, including a tree structure.
  5. Define design and user interface requirements.
  6. Include any specific technical constraints.
  7. Establish a detailed budget and realistic schedule for the project.
  8. Organize the document in a clear, structured way so that it can be easily understood by all stakeholders.

Yes, many templates and examples of specifications are available online. These resources can provide a foundation and structure to follow to ensure that all important sections are covered. Using a template can also help ensure that you don't forget anything essential, and save time when drafting the document.

The drafting of specifications must involve :

  • The customer, who provides the project's objectives and expectations.
  • The project manager, who coordinates the various parts and ensures the document's coherence.
  • Developers, who provide technical information.
  • Designers, who contribute to the visual and UX aspects of the site.
  • Marketing managers, who ensure that the site meets the needs of the market and target users.

To ensure that the specifications are fully understood, it is crucial to :

  • Hold regular meetings to discuss the document.
  • Request feedback and clarification from the service provider.
  • Use concrete examples and models to illustrate expectations.
  • Ensure that all stakeholders have access to the document and can ask questions.

Pitfalls to avoid include:

  • Vague specifications that leave room for interpretation.
  • Omission of critical features or requirements.
  • Unrealistic expectations in terms of budget and deadlines.
  • Lack of clarity in the presentation of information. Accuracy, completeness and realism are essential to avoid problems during development.

To manage changes after the specifications have been validated :

  • Implement a change management process.
  • Document all requested modifications.
  • Have changes validated by all stakeholders.
  • Adjust planning and budget accordingly.
  • Ensure ongoing, transparent communication on the impact of changes.