Which tool should you choose to create a free newsletter?

As a freelancer or small business, if you haven't already done so, you're bound to be sending emails to your customers to keep them up to date with your company's latest news: the launch of a new product, a new service or a special offer, for example. In fact, emailing is still a powerful conversion channel when used properly!

So which newsletter mailing solution is best? Is there a free or low-cost solution that's also simple and intuitive? Find out in this article!

Sending newsletters: what's the alternative to MailChimp?

There are many solutions on the market for sending newsletters efficiently. There's no need to mention the success of the American giant MailChimp, an excellent emailing tool used by millions of people around the world.

But today, I'm going to tell you about an alternative I use for my customers: SendinBlue.

SendinBlue features

SendinBlue is a French tool that has been constantly evolving and improving since its creation in 2012. Like MailChimp, you'll be able to create forms that you can then integrate into your website. Also noteworthy is the ease with which these forms can be made 100% compatible with the new European General Regulation on Personal Data Protection (RGPD), thanks in particular to pre-designed fields. It's also very easy to manage your customer database and segment it according to several criteria, some of them very advanced.

Template creation is fast and intuitive. Thanks to an ingenious drag-and-drop system, you can create superb templates and send your campaigns in just a few minutes.

You can also find ideas and tips for using original newsletter templates on the Canva blog.

With regard to marketing automation, it will be easy to create automatic emailing scenarios based on contact actions: sending a welcome email after filling out a form, a reminder after abandoning a shopping cart, etc...

But there are also features not currently present in MailChimp, such as the ability to send transactional emails as well as marketing and transactional SMS messages to your subscribers, always with childlike simplicity.

Why choose SendinBlue to create and send your newsletter?

The 2 main advantages of choosing this solution are :

• The price: unlike MailChimp, which charges for 2000 or more contacts, with Sendinblue the number of contacts is unlimited. You can send up to 300 emails/day for free. If you need more, subscriptions are on average 4 times cheaper than MailChimp.

 

 

• Language: the solution is entirely in French. MailChimp, on the other hand, is only available in English. Very useful if you're not familiar with the language of Shakespeare!

 

These are the advantages that make SendinBlue a real alternative for freelancers and very small businesses in particular. The free or basic version at €19 for 40,000 emails/month will often be more than sufficient for these needs.

Test SendinBlue for free

To test this solution free of charge, click on the banner below:

Once you've tried it out, don't hesitate to give me your feedback in the comments! And don't forget that I'm also available if you need support or advice for your emailing and marketing automation campaigns !