Corporate video: the tool you've been missing...
In recent years, video has become a powerful and essential element of communication. More and more companies are using video as a communication, marketing and recruitment tool. In a world where time is precious for everyone, video can play a very important role in a company's communication strategy.
Corporate video: a clear, effective strategy.
Presenting your company, your premises and your employees, promoting your products and services, communicating about a promotion or a special occasion... Here's just some of what corporate video production can do for you.
A corporate video is a clear and effective communication strategy that will help you develop your reputation and brand awareness. Thanks to its visual universe and dynamic content, a video can quickly reach a wide audience.
An essential part of your digital strategy
While social networks and viral marketing have led to fierce competition on the Web, consumers are now used to getting answers to their questions quickly.
Even if your site is perfect and you have quality content, you still need to be able to get the word out about your business. Visit creating a company presentation video is, for example, the first step in establishing a solid, sustainable marketing strategy. This type of video lets you showcase your services, products and company philosophy, all in one place!
The majority of users prefer to watch a video rather than read text. This is certainly true of your prospects! This preference for videos is explained by the fact that it's easier to learn more in just a few minutes than with pages and pages of text.
Let's imagine a company adopting a video-based sales and marketing strategy:
On the home page, we could feature a video presenting our services and products. A video presenting the premises and the team on the about page. But also videos detailing each product/service/service offered by the company on each corresponding page. In this way, visitors can learn more about the company in just a few views.
In addition, video is also a formidable tool for advertising advertising tool. Web advertising agencies such as Facebook and Google encourage the use of video rather than static visuals.
Is corporate video just for finding new customers?
You might say: Okay Franck, your article is cool, but I already have enough customers, my business is doing very well. So I don't need to create one or more videos for my business.
And here's where I'd like to say you're not quite right. Video as part of corporate communications isn't just about winning customers. In the same way as a relationship of trust with your customers, brand awareness and image are two things that are nurtured throughout the life of a company .
What if you simply got the word out about your company by creating a buzz? You don't have to sell your services and products exclusively in a promotional video, just a short film with an original story to do with your company, and you're in business.
It's an observation we make every day. Many companies operate very well, but don't work hard enough on their brand image and reputation. Developing and maintaining these two aspects obviously involves the creation of a website and a online presence but also communication media, especially video.
Video can also help you communicate about the quality of working life you offer your employees. In certain sectors that are struggling to recruit, this is a great way to enhance your employer brand as a recruiter and encourage applications!
(BONUS) Some examples:
Take a look at some of the corporate videos we've produced:
A videographer by training, I've been diversifying into the web and visual communications in general for several years now. I joined Thibault at Epifyt at the beginning of 2022 to enrich our range of offerings and provide you with even better support in realizing your projects!